Too often, we witness the disconnect between creativity and financial success, with many imaginative individuals struggling to thrive economically. Drawing from 20+ years of experience as a creator, director and business leader, I offer invaluable insights and strategies to bridge this gap seamlessly and navigate the intersection of creativity and commerce.
Hello, I’m Sanaz Amidi, a High Performing Cultural Consultant, Professional NED & Executive Coach.
Too often, we witness the disconnect between creativity and financial success, with many imaginative individuals struggling to thrive economically. Drawing from 20+ years of experience as a creator, director and business leader, I offer invaluable insights and strategies to bridge this gap seamlessly and navigate the intersection of creativity and commerce.
Organisations served
"Business is not antithetical to art;
rather, it is a catalyst for its success"
What people say
"Sanaz has demonstrated to me how an organisation can be innovative and hugely entrepreneurial, even with limited resources...
Her ability to keep an open mind about topics while being receptive to others ideas means she is able to continually improve the organisations she leads”.
Ian Gethin,
Partner at GED Consulting LLP, London
"I have had the benefit to see Sanaz work at close quarters and she has an uncanny ability to delve into the finer details and understand a problem from all sides. Sanaz is excellent at business strategy, committed to diversity and a hard working, intelligent individual...
She is experienced and has strong financial knowledge with an artistic twist."
Leslie Kanthan,
CEO & Founder of TurinTech & DataSpartan
"Sanaz is a transformational leader. She knows exactly how to motivate all those around her, she is a super eloquent public speaker and her attention to detail is excellent. With Sanaz, you are always discussing the past, the present and the future.
She is an excellent fundraiser and negotiator. I learned a lot from working with her closely during our Tandem Europe partnership. Did I mention that she is also very good at storytelling?"
Rasha Shaaban,
Board Member at European Alternatives
"Sanaz shows a great sense of combining creative work with her strong entrepreneurial spirit. I have always been impressed about how she manages to connect purposeful creative work for very challenging and diverse communities with a genuine commercial aptitude....
Sanaz demonstrates confident leadership in crossing boundaries between the non-profit cultural world and for-profit creative service provision. She can be a great inspiration for peers all over Europe"
Phillip Dietachmair,
Programme Manager, European Cultural Foundation
